Legal

Privacy Policy

How WallerCo. collects, uses, and protects your information.

Effective Date: August 22, 2026

Last Updated: August 22, 2026

WallerCo., John Waller, and their affiliated operations ("WallerCo.," "we," "us," or "our") respect your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit johnwallerofficial.com (the "Site"), purchase merchandise, subscribe to communications, make or initiate a donation, interact with our content, or otherwise communicate with us.

This Privacy Policy is intended to address applicable privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), other applicable U.S. state comprehensive privacy laws, and, where applicable, the European Union General Data Protection Regulation ("GDPR") and UK data protection laws.

1. Information We Collect

Depending upon how you use the Site, we may collect the following categories of personal information.

Information You Provide

  • Name
  • Email address
  • Mailing and billing address
  • Telephone number
  • Account or order information
  • Merchandise purchases and transaction history
  • Newsletter and marketing preferences
  • Communications you send to us
  • Information submitted through forms
  • Donation-related information
  • Other information you voluntarily provide

Transaction and Payment Information

If you purchase merchandise or make a donation, payment information may be collected and processed by third-party payment processors, ecommerce providers, or donation platforms. We generally do not directly store complete payment-card numbers.

Automatically Collected Information

  • IP address
  • Browser type
  • Device type and identifiers
  • Operating system
  • Pages viewed
  • Referring and exit pages
  • Approximate geographic location derived from an IP address
  • Date and time of visits
  • Interaction with Site features
  • Cookie and similar technology identifiers
  • Advertising and analytics information

Information From Third Parties

We may receive information from service providers and platforms that help us operate the Site, communicate with fans, sell merchandise, process transactions, analyze Site activity, advertise, or provide social-media functionality.

2. How We Use Information

We may use personal information to:

  • Operate, maintain, secure, and improve the Site;
  • Process and fulfill merchandise orders;
  • Facilitate donations;
  • Send newsletters, artist news, tour information, music releases, merchandise announcements, and other communications you request;
  • Respond to inquiries and customer-service requests;
  • Understand how visitors use the Site;
  • Measure marketing and advertising effectiveness;
  • Prevent fraud, abuse, and security incidents;
  • Maintain business and transaction records;
  • Comply with legal obligations;
  • Protect our rights and those of others; and
  • Carry out other purposes disclosed when information is collected.

3. Email and Marketing Communications

If you subscribe to our mailing list, we may send you promotional emails regarding WallerCo., music releases, tour dates, merchandise, events, ministry-related activities, and related news.

You may unsubscribe at any time by using the unsubscribe link included in a marketing email. We may retain limited information necessary to honor an unsubscribe request.

4. Cookies and Similar Technologies

The Site and our service providers may use cookies, pixels, tags, local storage, SDKs, and similar technologies. These technologies may be used for:

  • Essential Site functionality;
  • Security;
  • Remembering preferences;
  • Analytics;
  • Measuring Site traffic and performance;
  • Embedded media and social-media functionality; and
  • Advertising and marketing measurement.

Where required by applicable law, non-essential cookies and similar technologies will be used only after obtaining the appropriate consent. Visitors in jurisdictions requiring prior consent should be provided with controls allowing them to accept, reject, or manage non-essential cookies. You may also control certain cookies through your browser settings.

5. Analytics, Advertising, and Social Media

We may use third-party analytics, advertising, video, ecommerce, social-media, and marketing services. These providers may collect information about your interaction with the Site and, depending upon the service and your consent choices, may combine that information with information collected elsewhere.

The Site may contain links to or content from services such as YouTube, Instagram, PayPal, Venmo, Cash App, donation processors, ecommerce providers, and other third parties. Your interaction with those services is governed by their respective privacy policies and terms.

6. How We Disclose Information

We may disclose personal information to:

  • Website hosting and infrastructure providers;
  • Ecommerce providers;
  • Payment processors;
  • Donation processors;
  • Email and marketing providers;
  • Analytics providers;
  • Advertising providers;
  • Customer-service providers;
  • IT and cybersecurity providers;
  • Professional advisers;
  • Government agencies or law enforcement when legally required; and
  • Parties involved in a merger, acquisition, financing, restructuring, or sale of all or part of our operations.

We may also disclose information when necessary to protect our rights, users, property, or safety.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the traditional sense.

Certain advertising, analytics, or marketing technologies, however, may constitute a "sale," "sharing," or processing for "targeted advertising" under certain U.S. state privacy laws. Where applicable, you may have the right to opt out of these activities.

If the Site engages in activities legally considered a sale or sharing of personal information, visitors will be provided with an appropriate mechanism such as a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link.

Where required by applicable law and supported by our technology, we will process recognized universal opt-out preference signals, such as Global Privacy Control, as required by law.

8. California Privacy Rights

If the CCPA/CPRA applies to our processing of your information, California residents may have rights including the right to:

  • Know the categories and specific pieces of personal information collected;
  • Know the sources and purposes of collection;
  • Know categories of third parties to whom information is disclosed;
  • Request deletion;
  • Request correction;
  • Obtain a portable copy of certain information;
  • Opt out of the sale or sharing of personal information;
  • Limit certain uses and disclosures of sensitive personal information, where applicable; and
  • Exercise privacy rights without unlawful discrimination.

We will not discriminate against you for exercising rights provided by applicable privacy law. Where applicable, an authorized agent may submit a request on your behalf. We may take reasonable steps to verify your identity and the authority of an agent.

9. Other U.S. State Privacy Rights

Residents of states with applicable comprehensive privacy laws may have rights regarding their personal information, subject to applicable exemptions and thresholds. Depending upon your jurisdiction, these may include rights to:

  • Access personal information;
  • Correct inaccurate information;
  • Delete information;
  • Obtain portable copies of information;
  • Opt out of targeted advertising;
  • Opt out of certain sales of personal information;
  • Opt out of certain profiling or automated decision-making activities; and
  • Appeal certain decisions regarding privacy requests.

We will process verified requests in accordance with the law applicable to the request.

10. European Economic Area, United Kingdom, and Switzerland

If GDPR, UK GDPR, or similar European privacy requirements apply, our legal bases for processing may include:

  • Consent: for activities such as certain marketing communications and non-essential cookies.
  • Contract: when processing is necessary to complete a purchase or provide a service you request.
  • Legitimate Interests: where necessary for reasonable business purposes such as Site security, fraud prevention, analytics, administration, and improving our services, provided those interests are not overridden by your rights.
  • Legal Obligations: when processing is necessary to comply with applicable law.

Depending upon applicable law, you may have rights to:

  • Access your personal data;
  • Correct inaccurate personal data;
  • Request deletion;
  • Restrict processing;
  • Object to certain processing;
  • Receive certain data in portable form;
  • Withdraw consent;
  • Object to direct marketing; and
  • Lodge a complaint with the appropriate supervisory authority.

Withdrawal of consent does not affect processing lawfully performed before consent was withdrawn.

11. International Data Transfers

WallerCo. is based in the United States.

If you access the Site from outside the United States, your information may be transferred to, stored in, and processed in the United States and other countries. Where applicable law requires safeguards for international transfers, we or our applicable service providers will use recognized transfer mechanisms or other legally permitted safeguards.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide requested services;
  • Complete transactions;
  • Maintain appropriate business records;
  • Comply with tax, accounting, and legal requirements;
  • Resolve disputes;
  • Prevent fraud and abuse; and
  • Enforce agreements.

Retention periods may vary depending upon the type of information and the purpose for which it was collected.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, network, transmission method, or storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

14. Children's Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 without legally required parental consent. If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

Additional protections for minors will be applied where required by applicable state, federal, or international law.

15. Automated Decision-Making and Profiling

We do not currently intend to use personal information to make decisions producing legal or similarly significant effects about individuals solely through automated processing. If this practice changes, we will provide notices and rights required by applicable law.

16. Sensitive Personal Information

We do not intend to collect or use sensitive personal information for purposes that require a right to limit under applicable privacy laws. Please do not provide sensitive personal information unless it is reasonably necessary for your interaction with us.

17. Privacy Requests

To exercise an applicable privacy right, contact us at:

Email: JOHNJO430@gmail.com
Website: johnwallerofficial.com

Please identify the privacy right you wish to exercise and provide sufficient information for us to reasonably verify and respond to your request. We will respond within the period required by applicable law.

18. Third-Party Links

The Site contains links to websites and services operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party services. We encourage you to review their privacy policies before providing information.

19. Do Not Track and Universal Opt-Out Signals

Traditional browser "Do Not Track" signals do not have a universally accepted legal or technical standard. Where applicable law requires recognition of a legally recognized universal opt-out mechanism, such as Global Privacy Control, we will honor such signals as required by law.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements. When we make material changes, we will update the "Last Updated" date and provide additional notice where required by law.

21. Contact Us

Questions or concerns regarding this Privacy Policy or our privacy practices may be directed to:

WallerCo. / John Waller
Email: JOHNJO430@gmail.com
Website: johnwallerofficial.com

If you are located in the EEA or UK and applicable law gives you that right, you may also lodge a complaint with the data protection authority responsible for your jurisdiction.